Website Consultant

Polson ~ Kalispell ~ Whitefish ~ Libby

Website Marketing

Polson Website Marketing

by

Website Marketing– You can have the best product in the world, but without effective advertising, no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists if you do not get out there and promote it. There are several services available to help you get the word out there, but they cost money.

However, there are several ways to get the word out for free. Here are seven website promotion tips you need to follow to get your page up to the top of the search engines. Start with a good domain name.

  1. Focus on Website SEO

Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.

Website Marketing

  1. Social Media Marketing

The world of social media has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.

 

  1. Search Engine Listing

Website Marketing- A simple way to start getting traffic to your website is by using the search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.

 

  1. Signature Branding

Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options. If you want to learn more about how to promote a website using mobile services, consider working with Outbrain. They have unique mobile marketing strategies to help your business gain more exposure.

 

  1. Reciprocal Linking

Website Marketing- One way to show the search engines your website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher ranking, authority sites. Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. If you do too many at once, your website can be banned from the search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.

 

  1. Focus on Quality Content

Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog, use Google Authorship to help you gain visibility. This will link all your articles together, and it will rank higher in Google. Send out new social media messages each time you upload a new article to the blog. Monitor the blog to find out what is working, and what you can ditch if it’s not moving traffic up.

 

  1. Use Google Local Business

Website Marketing- To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they will allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile device.

So let’s begin.

Register Your Domain Create a Website Contact a Professional

Website Marketing

by

Website Marketing– You can have the best product in the world, but without effective advertising, no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists if you do not get out there and promote it. There are several services available to help you get the word out there, but they cost money.

However, there are several ways to get the word out for free. Here are seven website promotion tips you need to follow to get your page up to the top of the search engines. Start with a good domain name.

  1. Focus on Website SEO

Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.

Website Marketing
Website Marketing in Montana

 

  1. Social Media Marketing

The world of social media has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.

 

  1. Search Engine Listing

Website Marketing- A simple way to start getting traffic to your website is by using the search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.

 

  1. Signature Branding

Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options. If you want to learn more about how to promote a website using mobile services, consider working with Outbrain. They have unique mobile marketing strategies to help your business gain more exposure.

 

  1. Reciprocal Linking

Website Marketing- One way to show the search engines your website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher ranking, authority sites. Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. If you do too many at once, your website can be banned from the search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.

 

  1. Focus on Quality Content

Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog, use Google Authorship to help you gain visibility. This will link all your articles together, and it will rank higher in Google. Send out new social media messages each time you upload a new article to the blog. Monitor the blog to find out what is working, and what you can ditch if it’s not moving traffic up.

 

  1. Use Google Local Business

Website Marketing- To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they will allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile device.

So let’s begin.

Register Your Domain Create a Website Contact a Professional

Polson Website Marketing Simplified

by

Website Marketing, it is a common misconception that creating a website is simply a matter of the old adage “build it and they will come”.  The idea that once the website is finalized and online that droves of new internet business will occur purchasing every item you are selling, causing a backlash of unfilled orders and requiring you as the business owner to add space dedicated to your online business to keep up with the overwhelming demand is not necessarily how the reality of your online presence will unfold.

Although website marketing utilizing different rules then red brick and mortar marketing, the principles remain the same.  Some low cost marketing tips for your website include;

Choose a good, easy to remember domain name:

As a website development company we see a great assortment of domain name options.  Some points that we try to encourage our customers to consider are;

can one person say the domain to another without having to spell it, or otherwise have a deep conversation on it.

Consider this, let’s say you develop a website and are going to do some radio advertising.  Can the radio announcer say your domain on air, and have a person driving a car recall it two hours later?  If the name of your business is Professional Flathead Lake Real Estate Management, which is a good brick and mortar business name, but how about on the web.

Can a person say that name to another person and have them remember it?  More then likely not, this name is too long, and too many chances for a typo.  However, with a little creativity the online address could be Flathead Lake Rentals.com , or Rentals on Flathead Lake.com.  Both of which can be spoken and remembered easily.

Advertise your website on all of your marketing material:

A common issue we see with new website business is a lack of exposure.  This issue is exemplified when a company spends the marketing dollars to build an online presence, but fails to spend the word, or create a buzz.  Once a website is complete and online it is imperative to drive traffic to it.  The most cost effective and easiest way to do this is put your website address on every piece of marketing material your business hands out.  Business cards, flyers, orders, receipts, and emails are just a few examples of the easy ways to do that.

Develop a search engine marketing campaign:

Search engine marketing, often called search engine optimization, or SEO is a fairly basic principle that is often overlooked.  The concept is this, Do the key word phrases that someone would type into a search box actually exist on your website.  This term is called keyword relevance.  An example might be a real estate agent who builds a website and is marketing their skills and services.  They might explain how they have been selling real estate for 20 years, and how they have this certification or degree.  Although this information is important, it is not going to help an internet user find your website.  The internet user doesn’t know this specific real estate agent exists.  The internet user does however know they want to purchase real estate on Flathead Lake. Homepage copy that is written with a specific keyword phrase in mind, such as Real Estate on Flathead Lake will without a doubt, produce better search engine rankings for the website.

These simple low-cost options will assist your website in being found on the internet.  Once your website has positive search engine rankings and is producing sales then you can worry about having to add space to and hire new people to handle all of those new internet sales.

About the author, Michael Hewston founded Click Here Designs in Polson in 1997.  Since that time Click Here Designs has successfully built and marketed 1000’s websites in Lake County, Montana, and in the Pacific Northwest.

 

Website Marketing Simplified

by

Website Marketing, it is a common misconception that creating a website is simply a matter of the old adage “build it and they will come”.  The idea that once the website is finalized and online that droves of new internet business will occur purchasing every item you are selling, causing a backlash of unfilled orders and requiring you as the business owner to add space dedicated to your online business to keep up with the overwhelming demand is not necessarily how the reality of your online presence will unfold.

Although website marketing utilizing different rules then red brick and mortar marketing, the principles remain the same.  Some low cost marketing tips for your website include;

Choose a good, easy to remember domain name:

As a website development company we see a great assortment of domain name options.  Some points that we try to encourage our customers to consider are;

can one person say the domain to another without having to spell it, or otherwise have a deep conversation on it.

Consider this, let’s say you develop a website and are going to do some radio advertising.  Can the radio announcer say your domain on air, and have a person driving a car recall it two hours later?  If the name of your business is Professional Flathead Lake Real Estate Management, which is a good brick and mortar business name, but how about on the web.

Can a person say that name to another person and have them remember it?  More then likely not, this name is too long, and too many chances for a typo.  However, with a little creativity the online address could be Flathead Lake Rentals.com , or Rentals on Flathead Lake.com.  Both of which can be spoken and remembered easily.

Advertise your website on all of your marketing material:

A common issue we see with new website business is a lack of exposure.  This issue is exemplified when a company spends the marketing dollars to build an online presence, but fails to spend the word, or create a buzz.  Once a website is complete and online it is imperative to drive traffic to it.  The most cost effective and easiest way to do this is put your website address on every piece of marketing material your business hands out.  Business cards, flyers, orders, receipts, and emails are just a few examples of the easy ways to do that.

Develop a search engine marketing campaign:

Search engine marketing, often called search engine optimization, or SEO is a fairly basic principle that is often overlooked.  The concept is this, Do the key word phrases that someone would type into a search box actually exist on your website.  This term is called keyword relevance.  An example might be a real estate agent who builds a website and is marketing their skills and services.  They might explain how they have been selling real estate for 20 years, and how they have this certification or degree.  Although this information is important, it is not going to help an internet user find your website.  The internet user doesn’t know this specific real estate agent exists.  The internet user does however know they want to purchase real estate on Flathead Lake. Homepage copy that is written with a specific keyword phrase in mind, such as Real Estate on Flathead Lake will without a doubt, produce better search engine rankings for the website.

These simple low-cost options will assist your website in being found on the internet.  Once your website has positive search engine rankings and is producing sales then you can worry about having to add space to and hire new people to handle all of those new internet sales.

About the author, Michael Hewston founded Click Here Designs in Polson in 1997.  Since that time Click Here Designs has successfully built and marketed 1000’s websites in Lake County, Montana, and in the Pacific Northwest.